Tech

AI Voice Clones Revolutionize Sports Commentary

Guy Mowbray's AI double assists with EA Sports FC

Eurogamer.net
February 19, 2026
3 min read
AI Voice Clones Revolutionize Sports Commentary

Imagine being able to hear your favorite football commentator's voice, but not actually being them. This is now a reality, thanks to AI technology. According to Eurogamer.net, renowned Match of the Day football commentator Guy Mowbray has given EA permission to create an AI voice clone of himself. This AI clone will assist with the daunting task of reading out the 20,000 player names in EA Sports FC.

The use of AI in sports commentary is not entirely new, but this development takes it to a whole new level. Mowbray's decision to allow EA to create an AI voice double is a significant one, as it highlights the potential of AI to augment human capabilities in the commentary world. With the vast number of player names to be read out, it's no wonder that Mowbray and EA opted for an AI solution to ease the burden.

For those who may not be familiar with the process of recording commentary for sports games, it can be a time-consuming and labor-intensive task. Commentators like Mowbray have to record thousands of lines of dialogue, including player names, team names, and other relevant information. By using an AI voice clone, Mowbray can focus on the more creative aspects of commentary, while the AI handles the more mundane tasks.

But what does this mean for the voice-over industry as a whole? The use of AI voice clones in sports commentary has significant implications for voice actors and content creators. On one hand, it could create new opportunities for voice talent to focus on more high-level creative work, rather than repetitive tasks like reading out player names. On the other hand, it could also pose a challenge to voice actors who rely on this type of work for their livelihood. As AI technology continues to improve, it's likely that we'll see more instances of AI voice clones being used in various forms of content creation, from video games to animation and beyond.

The emotional and social impact of this development cannot be overstated. For fans of football and sports games, the use of AI voice clones could enhance their overall gaming experience. Imagine being able to hear your favorite commentator's voice, but with the added benefit of flawless pronunciation and consistency. It's a prospect that's both exciting and unsettling, as it raises questions about the role of human commentary in the age of AI.

As we move forward in this new era of AI-powered commentary, it's essential to consider the potential consequences for voice actors and the voice-over industry. While AI voice clones may not replace human commentators entirely, they will undoubtedly change the way we approach content creation. As Mowbray's AI voice double takes the field, we're reminded that the future of sports commentary is both uncertain and full of possibilities. Will AI voice clones become the new norm, or will human commentators continue to reign supreme? Only time will tell, but one thing is certain – the voice-over industry will never be the same again.

AI voice-over sports commentary EA Sports FC Guy Mowbray

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